Alan Cohen is the Co-Founder and Chief Strategy Officer at Liazon Corporation, where he leads the development of the award-winning Bright Choices Exchange, a pioneering solution in consumer-focused benefits and insurance exchanges.

Prior to Liazon, Mr. Cohen was the CEO and Co-Founder of Online Benefits, the nation’s leading benefits management and communication technology firm. He served as president of A.D.A.M. upon its acquisition of Online Benefits. Prior to Online Beneftis, he worked in the insurance industry for Prudential, Mass Mutual, CIGNA and managed an insurance brokerage. Mr. Cohen is often sought out for his expert commentary on private and public exchanges, their role in the new health care landscape and their effect on businesses. He has appeared in Bloomberg/BusinessWeek, The New York Times, USA Today, Inc., AIS Health, Employee Benefit News and AM Best.

Mr. Cohen holds a BA from Cornell University, a MBA from Columbia Business School and a MBA from London Business School where he won the Award for Academic Excellence.

Alan Cohen